Southwest Airlines Promotes Controversial Decision in Super Bowl Ad

Southwest Airlines began implementing its new assigned seating policy last week. Announced last year, the model is a major shift from the airline's decades-long first-come, first-served seating arrangement.

The decision to eliminate open seating was a controversial one. Since being put into practice, assigned seating has earned both positive and negative reviews.

In its new Super Bowl ad, Southwest promotes assigned seating while poking fun at its previous policy.

'Boarding...