These 5 brands are winning the Super Bowl pregame push

The Super Bowl is mere days away and chances are you’ve seen most of the ads already. Right? 

Let’s rewind for a 10-second Super Bowl ad history lesson that goes like this: In 2011, Volkswagen decided to drop its full ad—called “The Force”—online the Wednesday before the Super Bowl. This was brand marketer blasphemy! But it worked. Ever since, more and more brands began dropping ads earlier and earlier, which then evolved into creating teasers for the ads to run even earlier. 

If you’re confused as to why this happens...