What the latest Epstein files release says about crisis PR

Another round of Epstein files—approximately three million documents—was released January 30, and this batch included a lot of prominent names. That list included philanthropist and business magnate Bill Gates, entrepreneur Elon Musk, and author, doctor and longevity influencer Peter Attia. They were all allegedly connected to Epstein in different ways, and as a result, their mentions in the documents are varied. But it’s their responses that offer lessons to others in the business world about how to respond when faced with a crisis.