eCommerce Growth Makes Tokenized Checkout the Baseline

Digital wallet use has accelerated, resetting expectations for frictionless commerce, Thales Europe Region SVP Cyril Villemin writes in a new PYMNTS eBook, “2025’s Over/Under: The Bets That Paid Off.”

Digital wallets were on issuers’ roadmaps, but Apple Pay’s exponential adoption and eCommerce scale reset payment expectations, making frictionless, tokenized payments the standard and laying the foundation for agentic commerce.

From Wallet Readiness to Apple Pay as the Norm

Over the past five years...