Eddie Bauer's greatest achievement didn't hang in a closet. It sat in the driveway.

The Eddie Bauer edition of the Ford Explorer was all the rage in the 1990s

Reuters

• My fondest memories of Eddie Bauer aren't about its clothing.
• Its partnership with Ford Explorer created an iconic SUV.
• Brand deals like this feel historic now that autonomous vehicles make driving a lot less personal.

Eddie Bauer's business is on life support, so I think it's time to honor its achievement in the automotive industry.

No, that's not a misprint. You can have your flannels and your fleeces.