Eddie Bauer's greatest achievement didn't hang in a closet. It sat in the driveway.
The Eddie Bauer edition of the Ford Explorer was all the rage in the 1990s
Reuters
- My fondest memories of Eddie Bauer aren't about its clothing.
- Its partnership with Ford Explorer created an iconic SUV.
- Brand deals like this feel historic now that autonomous vehicles make driving a lot less personal.
Eddie Bauer's business is on life support, so I think it's time to honor its achievement in the automotive industry.
No, that's not a misprint. You can have your flannels and your fleeces.