Bridgestone's New Winter Tire Is Built for Ice Days, Not Just Snow Days

A winter tire launch in late January sounds like a joke—until you remember how tire buying works. Shops lock in orders months ahead, and the rubber you’ll want next December often hits shelves in spring.

Bridgestone’s new Blizzak IcePeak winter tire is aimed at the winter most of us actually drive: cold mornings, slush, refreeze, and that polished ice at the first shady corner. The big hook is the newer Ice Grip certification, not just the familiar three-peak mountain snowflake.

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