Homebuilders reportedly developing 'Trump homes' program to improve affordability

Homebuilders are reportedly developing a plan to address prospective buyers' concerns about affordability with what they're calling "Trump homes" that would cater to first-time homebuyers.

Bloomberg reported, citing people familiar with the matter, that homebuilders including Lennar Corp. are developing a proposal that would see builders sell homes as part of a program backed by private investors, who would help finance the program.

The outlet reported that one version of the proposal...