Doritos, Lays, Cheetos, and more popular snacks are getting a major discount ahead of the Super Bowl

Just in time for the Super Bowl, PepsiCo is cutting the price of Doritos, Cheetos, Lay’s, Tostitos, and other snacks by up to 15%.

The move comes after consumers complained the chips were too pricey. “Our customers . . . have been honest with us about how rising everyday costs are making their daily decisions harder. Message received,” PepsiCo said in a statement.

“Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can,” PepsiCo...