‘Let a thousand flowers bloom’: Jensen Huang says demanding ROI from AI is like forcing a child to make a business plan for a hobby

There’s a number haunting the artificial intelligence (AI) space: 95%. As in, 95% of generative AI pilots are failing, according to MIT’s influential, arguably overblown research study in August 2025. When Fortune‘s Diane Brady spoke with PwC Global Chairman Mohamed Kande roughly six months later, in Davos, Switzerland, that number was stubbornly high: 56% of CEOs surveyed were getting “nothing” from their AI adoption efforts.

The solution is peace, love, understanding, and good parenting skills...