Chipotle has a 4-part plan to boost flat sales. Part 1 is ‘the most celebrated limited-time offer in history’

Shares of Chipotle Mexican Grill are down over 6% in premarket trading following a relatively humdrum fourth-quarter earnings report.

The report, released on Tuesday, February 3, showed a 2.5% decrease in comparable restaurant sales from quarter-three and a 1.7% drop year-over-year.

However, it appears Chipotle has a plan to fix all that: more limited-time offerings. 

Yes, the company’s secret weapon of choice is to bump up its number of fresh menu options. This...