An HR professional turned a passion for collecting vintage Coach bags into a side hustle

Jonathan Adona holding one of his Coach bags.

Jonathan Adona

• Jonathan Adona is a 32-year-old human resources professional who lives in New York City.
• Inspired by TikTok, Adona began collecting and restoring vintage Coach bags. He now owns 45.
• He's also sold more than 30 bags, turning his hobby into a profitable side hustle.

If you're not already familiar, let me introduce you to one of the most satisfying rabbit holes on TikTok: the restoration of vintage Coach bags.