Epic will lean harder on Fortnite to drive third-party sales on Epic Games Store, with 100 licensed tie-ins a year

Epic have discussed their latest plans for growing the Epic Games Store's audience and stealing more eyeballs from industry overlords Steam. One side of it is launching a proper unified multiplatform store and shared libraries across PC and mobile, alongside better performance and features such as voice chat. The other side of it is channelling the brand clout of Fortnite to increase sales of third party releases, with a new official program of Fortnite cosmetics and Epic Store avatars for people who buy games from participating developers.