Anthropic says ‘Claude will remain ad-free,’ unlike ChatGPT

Screenshot of a Claude Super Bowl spot showing a smiling man, with text saying “Ads are coming to AI. But not to Claude.” | Image: Anthropic

Anthropic has announced that it won't be bringing ads to its AI chatbot Claude, in sharp contrast to confirmed plans from OpenAI to allow advertising in ChatGPT. To hammer the point home further, the company is releasing a Super Bowl commercial that makes fun of unnamed rivals adding adverts to their AI.

"We want Claude to act unambiguously in our...