Absolut is betting on brunch, not bottle service, as drinking habits shift

Absolut Tabasco, a new spicy vodka collaboration,

Rey Lopez for The Washington Post via Getty Images; food styling by Lisa Cherkasky for The Washington Post via Getty Images

• Absolut partnered with Tabasco to launch a new spicy vodka, geared toward brunch cocktails.
• Although consumers are drinking less, an IPSOS poll found a rise in "daycap" drinking.
• Younger drinkers are shifting away from late-night drinking toward earlier consumption.

Vodka has long been associated with late nights and crowded clubs...