The 7 best colognes for men, from affordable startups to popular luxury scents

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Hawthorne

After routinely grooming and using your favorite body washes and lotions, cologne is the final step to smelling great.

However, finding the right cologne can be a tall task if you don't know what you like or you're shopping for someone else. Going into a department store and smelling every fragrance or simply buying the most expensive bottle online isn't the best way to go about it.