This rowing machine's video game-style races are a fun and motivating way for you to get a cardio workout

When you buy through our links, Business Insider may earn an affiliate commission. Learn more

I competed in a few digital races using the rower, and was immediately drawn into the experience.

Rick Stella/Business Insider

Brands like NordicTrack and Peloton have helped make interactive fitness equipment ubiquitous. At-home workout machines with large screens and libraries of on-demand classes aren't a luxury anymore, they're the norm. 

But as a slew of startups tinker with bike and treadmill concepts...