Apple keeps winning today by betting on tomorrow

Macworld

Apple, the beleaguered tech giant so far behind in the AI race that it had to ask a rival for help, nevertheless announced startlingly healthy financial results last week, thereby suggesting that, in the tech sector as in Hollywood, nobody knows anything. Maybe customers, who happily spent a record $85 billion on iPhones in late 2025, don’t care about AI as much as we thought.

Aside from the eye-watering numbers, however, the most striking thing about Tim Cook’s...