Consumers’ association raises alarm over e-kalathi pricing

Concerns over misleading pricing on e-kalathi were raised on Monday by the consumers’ association, which warned that supermarkets may be “cooking” prices to appear cheaper than competitors.

The association said the online tool, launched in June 2025 to help consumers identify the lowest supermarket prices, “has largely failed to achieve its purpose” and may now mislead shoppers.

“There are strong indications that the prices recorded in e-kalathi may lead the consumer to be...