Pub landlord offers 5% discount on pints bought with cash

Alan Davies, landlord of The Trumpet Inn near Ledbury (Picture: Emma Trimble / SWNS)

A pub owner has given customers who pay in cash a discount in an attempt to avoid rising card transaction fees.

Alan Davies, landlord of The Trumpet Inn near Ledbury, Herefordshire, has cut the cost of drinks by five per cent for anyone paying in cash, hoping to ease the financial pressure many UK pubs are currently facing.

The 53-year-old explained that card charges have become so steep that he felt compelled to take action...