Lego, it’s time to hit the brakes

Recently, I have developed a conflicted relationship with Lego. I love it. There’s so much Lego in our apartment that you can remove the brick and mortar, and I would still have a standing home.

But lately, I’m getting fed up with how hard the Danish company is pushing it. Pushing the absurd licensing deals. Pushing nostalgia. Pushing the gigantic sets that adults want, kids dream of, but so many parents can’t afford.

And sure. I can’t really blame Lego for wanting to make money.