The Safer Bowl: With tensions running high, Super Bowl advertisers avoid politics and play for laughs

Budweiser's Super Bowl ad depicts a blossoming friendship between a Clydesdale horse and a bald eagle.

Buedweiser

• Many Super Bowl advertisers are blending comedy with celebrities this year.
• Advertisers want to play it safe in a charged political climate, industry experts said.
• The average price for 30 seconds of airtime during Super Bowl LX was $8 million.

In a charged political climate where even small missteps can spark a brand backlash, many of this year's...