'Unsubscribe' and 'opt out': A new Big Tech boycott to protest ICE starts February 1

Thousands of protesters in Minneapolis protested ICE on January 31.

Jen Golbeck/SOPA Images/LightRocket via Getty Images

• Many small businesses struggled to observe a nationwide general strike to protest ICE.
• A boycott of Big Tech and AI would be easier and more effective, Scott Galloway says.
• Galloway is calling on Americans to "unsubscribe" and "opt out" in February.

Economic boycotts are a familiar tool of protest. The problem is they often place the greatest strain on the smallest businesses.