Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’

In today’s ultra-competitive business world, being a leader can feel like running a never-ending marathon. That might be why some executives, like Nvidia CEO Jensen Huang, work every day of the week—including holidays—to stay ahead.

Ryan Serhant operates from that same all-in philosophy.

The social media mogul, Netflix star, and founder of real estate firm SERHANT has built a reputation not just for selling high-end homes to millionaires, but for treating his time with near-mathematical precision.