Liftoff Mobile IPO: Stock listing date nears for Blackstone-backed advertising technology startup

Liftoff Mobile, a California-based mobile app marketing provider, announced on Thursday that it plans to launch . . . into the public markets.

The company, backed by Blackstone, is targeting a valuation of nearly $5.2 billion for its IPO, and is looking to raise as much as $762 million in funding by selling more than 25 million shares. Share prices are expected to range between $26 and $30. It will trade under the ticker “LFTO.”

The company’s roots go back to 2012, when it was initially founded.