Abercrombie Is Making History at Super Bowl LX

The NFL and Abercrombie & Fitch are joining forces for the biggest game of the year. 

The league and classic clothing brand announced this week Abercrombie & Fitch is doing its first Super Bowl activation as it concludes its first year as the league’s first official fashion partner. 

That will also include outfitting players at the Pro Bowl Games while making exclusive merchandise available to fans online and in San Francisco.  

Continuing to rebrand

In the late 1990s and early 2000s...