Data analyst predicts brutal reception for Melania Trump's movie: 'Dead last!'

CNN's Harry Enten predicted a brutal critical reception for Melania Trump's documentary when it's released this week.

"Melania" premiers Friday and so far advance ticket sales have been in single digits for many theaters for the film that Amazon MGM studios paid $40 million to produce and spent $35 million marketing, but the chief data analyst told "CNN News Central" that early indicators projected a flop.

"This giant investment, and this is getting a very wide release – not so hot to trot, right," Enten said.