Hims & Hers attacks the rich in its Super Bowl ad — including a Jeff Bezos lookalike

Hims & Hers' design chief said he expects the ad will "ruffle some feathers."

Hims & Hers

• Hims & Hers' Super Bowl 2026 ad takes aim at the wealthy.
• Its "Rich People Live Longer" spot highlights difficulties in accessing affordable healthcare.
• Characters in the ad appear to resemble Jeff Bezos and the biohacker Bryan Johnson.

Most Super Bowl advertisers stick to a familiar formula: inoffensive humor and A-list celebrities. Hims & Hers is breaking from the playbook.