Enterprise Content Architecture and Modular Content

One of the common challenges facing enterprise content teams is the “accidental architecture” that comes from multiple teams having siloed content strategies, ad hoc changes, short-term fixes, and a general lack of intentional design. 

The intentions behind these decisions were good, and they may have been the right call to make at the time. But over time, the outcome is increased complexity, inconsistent practices, and brittleness that can lead to unexpected future problems.

Ad-hoc site builds create content silos...