Guy Fieri reveals the reason behind his radical ‘new look’

Guy Fieri surprised and confused fans when he debuted a new clean-shaven look earlier this month. Turns out, it’s for a Super Bowl commercial.

The longtime Sonoma County resident gave an exclusive interview to People magazine Monday about the transformation and the ad for home appliance maker Bosch.

On Jan. 22, Fieri celebrated his 58th birthday by posting an Instagram video that showed him without his signature spiky blonde locks and goatee, instead with a neatly parted brown hairdo.