GM is quietly becoming a subscriptions company
Mary Barra, GM's CEO, boasted major gains in the company's subscription base.
FREDERIC J. BROWN/AFP via Getty Images
- General Motors said its in-vehicle tech services generated nearly $2 billion last year.
- GM sells three main subscription products: safety features, in-car internet access, and hands-free driver assistance.
- GM told Business Insider it plans to add features through updates over time, reducing the need for new car parts.
General Motors has been...