Walter Benjamin Explains How Fascism Uses Mass Media to Turn Politics Into Spectacle (1935)
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In his 1935 essay, “The Work of Art in the Age of Mechanical Reproducibility,” influential German-Jewish critic Walter Benjamin introduced the term “aura” to describe an authentic experience of art. Aura relates to the physical proximity between objects and their viewers. Its loss, Benjamin argued, was a distinctly 20th-century phenomenon caused by mass media’s imposition of distance between object and viewer, though it appears to bring art closer through a simulation of intimacy.