The five brand types competing for aftermarket share

The light-vehicle aftermarket is undergoing significant change as shifting vehicle nameplate mix, aging fleets and the rise of e-commerce reshape how product brands compete, according to Lang Marketing.

In a recent report from the group, thousands of brands are currently active in the aftermarket. They fall into five major categories: Original equipment (OE) brands, OE-supplier brands, domestic aftermarket brands, foreign aftermarket brands and private label brands.

“Each type...