The rise of weather influencers

“Snow Will Fall Too Fast for Plows,” “ICE STORM APOCALYPSE,” and “Another Big Storm May Be Coming …” were all headlines posted on YouTube this past weekend as the biggest snowstorm in years hit New York City. 

These videos, each with tens or hundreds of thousands of views, are part of an increasingly popular genre of “weather influencers,” as Americans increasingly turn to social media for news and weather updates. 

People pay more attention to influencers on YouTube, Instagram...