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Tiffany & Co. is setting its sights on the gold girlies

Tiffany & Co. is pivoting away from silver jewelry.

Nicolas Economou/NurPhoto

  • Tiffany & Co. will be moving away from the silver jewelry that brought it international fame.
  • LVMH is pushing Tiffany toward gold and high jewelry, where it sees higher demand.
  • Precious metal prices have surged in the past year, with silver's price surge far outpacing gold's.

Gold girlies, rejoice: Tiffany & Co. will be moving away from silver jewelry.

The New York-based...

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