The WHOOP UCI Mountain Bike World Series Just Got a Major New Partner

Monster Energy has been named a main partner of the WHOOP UCI Mountain Bike World Series, signing on as the series’ Official Energy Drink under a new long-term agreement with Warner Bros. Discovery (WBD) Sports.

Beginning in 2026, Monster Energy will have a significant presence across all 14 rounds of the global series, with branding integrated both trackside and throughout broadcast coverage, alongside fan-focused activations at each venue.

The partnership further solidifies Monster’s role in top-level mountain biking...