Paramount+ got about 1 million new subscribers the day of its first UFC event, an exec told staffers

Justin Gaethje (right) defeated Paddy Pimblett in the inaugural UFC match on Paramount+.

Chris Unger/Zuffa LLC

• Paramount+ brought in about 1 million new customers on the day of its first UFC event, an exec told staffers.
• The event was the second most-streamed sporting event on Paramount+, this person said.
• Paramount previously announced that just under 5 million people streamed its UFC broadcast.

UFC is already a hit for Paramount+.

Paramount's flagship...