Lululemon cuts 100 staff as pressure mounts on the brand

A Lululemon store in Shanghai, China.

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• Lululemon is laying off 100 part-time employees at its customer service center.
• The company told Business Insider that layoffs are part of "strategic efforts" to strengthen the business.
• The company has seen sales slide in its core North American market in recent months.

Lululemon has laid off 100 part-time employees in its customer service department in an effort to "strengthen" the business.