Jack In the Box Is Getting Into the Fashion Game
What better way to advertise than to put your logo on clothing, enlisting an army of walking billboards? Taco Bell has done this a couple times. Last summer, they teamed up with Bad Birdie, a golf apparel maker, to come out with a fourth meal-infused line of golf gear to coincide with the launch of both brands' junior golf invitational.
Last fall, Taco Bell collabed with overscented 2000s mall hotspot Hollister to come out with merch coinciding with the launch of Taco Bell's Y2K menu.
Now...