Sydney Sweeney sparks backlash after scaling Hollywood sign for after-dark photo shoot

It seems Sydney Sweeney will do almost anything to promote her upcoming lingerie line. 

In a video obtained by TMZ, the "Euphoria" actress appeared to climb the iconic Hollywood sign in the dead of night in an effort to share a message ahead of the upcoming launch. 

Sweeney — wearing black cargo pants, a black hoodie and a black hat — hung a clothesline of bras over the sign all while being filmed. 

JESSICA SIMPSON POSES IN BLACK LACE LINGERIE TO ANNOUNCE HER NEW INTIMATES LINE LAUNCH

According to TMZ...