Guy Fieri Shares Why He Changed His Signature Blonde Hair

After rocking his signature blonde and spiky do for years, Guy Fieri is making a major style change.

Fieri, 58, told People about his decision to get rid of his goatee and blonde hair as part of a Super Bowl campaign for Bosch. "If you’re going to go big, go big," he said of the decision to become a new version of himself he's calling JustaGuy.

"hey said, ‘Well, can you shave your goatee?’ And I said, ‘I would for this. This is such an important commercial. This is such a big deal,'" he added.