Why Quality & Control Matter More Than Growth, When Building A Sustainable Business

By Eddy Massaad, Founder, Swiss Butter

The Swiss Butter global restaurant chain was built around a very simple idea. Do fewer things, but do them properly. Honing a tight menu of three core dishes, steak, chicken, and salmon, all centred around the same proprietary sauce, such simplicity is often misunderstood as a branding decision, when in reality, it’s an operational one. According to its founder, Eddy Massaad, who strongly believes that simplicity allows consistency, and consistency allows for scale.