Cyprus-based Zubr Capital firm Zing Coach partners with PSG

Zubr Capital portfolio company Zing Coach has partnered with Paris Saint-Germain (PSG) in a deal running until 2027, bringing AI-powered, player-inspired fitness experiences to one of the world’s largest football fan communities.

Under the strategic partnership, according to its statement, the growth equity firm said PSG supporters will gain access to adaptive training programmes through the Zing Coach app, modelled on routines used by players from both the women’s and men’s teams.

Through the collaboration...