5 acquisitions, winning over skeptical engineers, and spending tens of millions: Inside a public company's 'AI native' push

Amplitude has sent 'tens of billions' on its AI transformation.

Amplitude

• Amplitude gave Business Insider an inside look at its AI overhaul, from acquisitions to employee upskilling.
• CEO Spenser Skates said he overcame his own initial skepticism of the tech and invested tens of millions in AI integration.
• It's a change that hundreds of white-collar businesses are going through: trying to become "AI native."

There's a long banner hanging in Amplitude's San Francisco office.