Ahead of the Olympics, Marcus Kleveland Reflects on the Dizzying Tricks That Made Him Famous

The irony is not lost on Marcus Kleveland.

The snowboarder who pioneered the spin-to-win movement, who has since taken off like a rocket ship in the world of competitive snowboarding, now has to try his hardest to keep up with these up-and-comers, throwing down as many as six spins in a trick.

“I mean, I can't really hate on it, since I was also a part of, like, bringing spin to win into the contests and stuff,” he told me in an interview. “But I came to realize that it's not really the more spins, the cooler.