Why everyone on TikTok is using punch cards to hit their goals

TikTok's newest goal-setting trend borrows from an old retail trick: the loyalty punch card. But instead of free coffee, these handmade cards offer users a small, tangible sense of accomplishment.

The appeal may be less about self-improvement and more about the ritual. For millennials and Gen Z —generations raised on sticker charts, gold stars, and achievement tracking — the punch card offers a familiar feedback loop. Creating the card, decorating it, and punching each hole delivers a hit...