Why everyone on TikTok is pretending to be an owl

Over the past couple of days, TikTok has been flooded with owl impressions—albeit ones in which the birds sound like various celebrities, have regional accents, or find themselves in hyper-specific situations. 

It’s a trend better seen with your own eyes than explained. 

“My impression of an owl if the owl was Jennifer Coolidge” is one such viral example. “If Trump were an owl,” impersonated another. An “owl but it’s Keira Knightley,” another posted. Or “an owl but it’s Bella Swan,” said yet another.