Makers of Popular Nicotine Pouch Ask FDA to Loosen Ad Rules

Philip Morris International met with FDA officials to propose advertising its Zyn flavored nicotine pouch as less dangerous than cigarettes.

Unlike cigarettes, Zyn doesn’t contain tobacco, but it’s a catalyst for nicotine, which is widely addictive. It’s also dangerous to your health. But that’s not stopping Philip Morris from asking to say using Zyn reduces “mouth cancer, heart disease, lung cancer, and stroke.” Let’s take a closer look at those claims.

The tiny pouches are about the same size as a piece of gum...