Blink, and you’ll miss it: The rise of Jaldi commerce in India

India’s quick commerce (qcom) sector is booming, projected to reach $6.94 bn in 2026 and $11.08 bn by 2030, with grocery and staples dominating the market. “10‑minute delivery” became a symbol of convenience and indulgence, driving rapid adoption even for non-essential items. Brands and D2C players benefit from faster buying cycles, new customers, and higher revenues, while delivery partners earn more than typical food delivery roles.