Rising incomes, literacy to drive India’s TV viewership to 1 billion by 2029: IIMA study

India's television audience is projected to reach nearly 1 billion viewers by 2029, driven by rising incomes, literacy, and internet penetration. A new IIMA study indicates growth will be led by rural areas and lower-income states, with internet access complementing TV's expansion. The report highlights television's continued relevance and socio-economic impact.