David Beckham explains why his Bank of America sports deal isn't your traditional sponsorship

Sir David Beckham considers himself "one of the lucky ones." Now, the soccer legend is partnering with Bank of America in a multiyear initiative designed to give more children access to sports, coaching and opportunity — a mission fully unveiled this week at the World Economic Forum in Davos.

"I feel very lucky to be in partnership with Bank of America, and more importantly, in partnership with Brian [Moynihan], because we first met here last year and we spoke about the initiatives and what...